These numbers are legitimately shocking.
Nearly 76% of traffic from X to its clients’ sites was fake during Super Bowl weekend
No other platform came close to that
There’s a few interesting data points in the piece but here’s one traffic comparison:
Fake user visits to tracked ads from social media platforms over Super Bowl weekend:
- X / Twitter: 75.9%
- TikTok: 2.6%
- Facebook: 2%
- Instagram: 0.7%
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