The new bill reinforces that all data brokers must register with the California privacy protection agency, and it requires the CPPA to establish an easy and free way for Californians to request that all data brokers in the state delete their data through a single page, regardless of how they acquired that information. If data brokers don’t comply with these rules, the bill stipulates they be fined or otherwise penalized.
Hopefully this becomes the standard nation wide. Having a single page where you can delete your accounts on multiple services with a single click sounds like a data privacy dream.
many advertising companies have argued it would undermine their industry.
Yes.
“Absent this data, smaller enterprises will lose a critical path to reach and attract new customers
They seemed to get along just fine for centuries without it.
"[…] and consumers overall will have less exposure to new products and services that may interest them,” a group of ad trade bodies wrote in a letter first reported by Adweek.
They say that like it’s a bad thing.
I will be availing myself of this law just as soon as the website is up.
many advertising companies have argued it would undermine their industry. Those companies buy and sell consumer information such as location, address, online activity and more to various clients including law enforcement.
Lol. Thats the intent.
Can I take a trip to California and do this or is there some way your residence is determined? I’m about to go to sleep so I don’t want to read the article!
This is the best summary I could come up with:
In a victory for privacy advocates and consumers, the California governor Gavin Newsom signed a bill that would enable residents to request that their personal information be deleted from the coffers of all the data brokers in the state.
The bill, SB 362, otherwise known as the Delete Act, was introduced in April 2023 by the state senator Josh Becker in an attempt to give Californians more control over their privacy.
While proponents of the bill have lauded it as a less tedious and more user-friendly way to reinforce existing California privacy laws, many advertising companies have argued it would undermine their industry.
Those companies buy and sell consumer information such as location, address, online activity and more to various clients including law enforcement.
“Absent this data, smaller enterprises will lose a critical path to reach and attract new customers, and consumers overall will have less exposure to new products and services that may interest them,” a group of ad trade bodies wrote in a letter first reported by Adweek.
The Delete Act “will improve everyone’s privacy rights and make California’s consumer privacy laws more user-friendly, while also strengthening current California law that requires data brokers to register with the state”, said Hayley Tsukayama, the associate director of legislative activism at digital rights group the Electronic Frontier Foundation.
The original article contains 642 words, the summary contains 218 words. Saved 66%. I’m a bot and I’m open source!
LOL, bullshit.
LOL, Techmaster.
Someone correct me but how is this not a breach of the 5th amendment? The government cant just force a company to relinquish intellectual property regardless of how they got it
Edit: wow you guys are toxic. Cant even ask a question here without getting dogpilled
I don’t think intimate details about a person is a companies intellectual property.
intellectual property
🤡
