I mean why? Wouldn’t it be much more realistic and relatable if the ad was like “oh thank fuck I’m not pregnant”
Real answer, it’s probably because you don’t want your product to be associated with negative emotions. Branding is all about the associations that people get when thinking about your product.
If the people in that ad need a test to figure out if the wife/gf is pregnant then I have a bridge to sell them!
Harrumph! Give the ad guys some credit eh? Have you considered they’re looking in shock at a negative test? This is the kind of story i’d ‘click to learn more’
people trying to get pregnant probably buy more tests than people having a scare.
Isn’t the bigger question why are corpo marketing ghouls chosing to show women well past their second or third trimester with a test stick when it’s intended for use in like the first few months. Yes I know it’s to make their product more obvious for what it is and what it’s for, but come on!
I think that’s the joke - hence the “when you want to be sure” tagline.
humor
Bit idea: we make the pregnancy tests more and more unplausible.
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Celebrating the pregnancy during an ultrasound
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next a baby shower
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next after the kid’s born
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then celebrate that same kid’s conception despite the fact she just graduated college “mom, I already born! I just graduated college, why are you still staring at that test?”
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bit idea: guy whose fetish is pregnant women who don’t show yet, so he has them take a test before sex
Lady looks like she’s 9 months preggers, m’am I don’t think you need a test to figure that one out.
My organs feel like the undertaker being taken to town by Kane but that’s probably bad gas
I mean, I’ve been there
Also, why the fuck is she taking a pregnancy test that far into pregnancy? Why did she think her belly got so big in that way?
You say that, but my sister was 7 months pregnant before it finally occured to her thatvshe might be pregnant. She said that she thought she was just getting fat. She had 2 other kids before that.
My mom works in labor and delivery and there are a concerning number of people who show up to the hospital actively in labor who insist that there is no possible way that they’re pregnant.
Sex ed is real fucking bad in some areas.
Read the tagline ;)
Lmao. They’re happy because they’re not fat?
It’s just a dumb bit
