Here’s what Apple really means when it says “shot on iPhone”::Behind-the-scenes video of Apple’s recent “Scary Fast” event reveals how it was filmed using an iPhone 15 Pro Max — alongside professional recording equipment and studio lighting.
Here’s what Apple really means when it says “shot on iPhone”::Behind-the-scenes video of Apple’s recent “Scary Fast” event reveals how it was filmed using an iPhone 15 Pro Max — alongside professional recording equipment and studio lighting.
I thought this was always implied. They’re always going to set it up for optimal settings, and that’s going to include all of the professional lighting and a (probably commercial) director.
They’re never going to show off what it looks like recording in terrible conditions because that won’t sell. They’re not technically lying either, because it is shot on the iPhone, just replacing the traditional cinema camera with an iPhone, which is actually a legitimate use case.
I use my iPhone for filming motorsports and it works out great. It’s not cinema camera worthy, but it looks pretty good.
My takeaway is that skills in lighting and cinematography go a long way, so long as the camera is of a certain minimum quality. That was my experience with 35mm still cameras. I didn’t have the top of the line lenses and body but with good lighting and composition and subject, I got some decent photos at least.
100% this
A good photographer/cinematographer with subpar equipment is going to beat an amateur with all the gear. Limitations bring the best creativity. I love my 50mm prime for that same reason, you have to adapt to what you have, and the art comes out better for it.