The “all lives matter” slogan is a disruptive counterpoint used to rally support around a seemingly moral cause, to make more palatable the obviously racist ideas of the countermovement.

These current protesters are being labeled as “Pro Palestine”, not “anti-genocide”, for similar but distinct reasons - there’s an exhausting amount of effort being expended to make sure that Palestinians are synonymous with Hamas. By labeling these protests as pro palestine, you can leverage your massive public opinion campaign to discredit the opposition as being pro-terrorist.

Explicitly saying that your movement is about human rights violations, not the imprecisly defined concept of “palestine”, helps to defeat this tactic.