In a tongue in cheek manor - kind of. If you go actually look at the shelves when you go to buy some soap, you will find all kinds of liquid and foaming soaps/body washes that promise all kinds of things to make you cleaner and more radiant and smell better. And those tend to populate the eye level shelves to make them easier to notice. And the bar soaps are tend to be on the lower shelves. Making them less noticeable and a bit harder to see.