And you know what? It makes sense. A big part of making a moment of a media launch is to get like-minded people talking about it. It’s harder now that media is largely on-demand, so it’s great to have a place to go for the discussion afterwards.

Which is why staggered, inconsistent launches make no damn sense in the 21st century. When pirates can deliver a way to join that hype moment and you can’t, for the content you’re creating on the service your followers are already paying for you have entirely missed the point.