Netflix is discontinuing its cheapest ad-free subscription tier, starting with the UK and Canada, with more countries expected to follow.
Netflix has begun notifying users about the last day they can access the service on the Basic plan, prompting them to upgrade to the Standard with ads or more expensive Standard/Premium plans.
In Canada:
Original Basic plan price: $9.99/month
New Standard plan price: $16.49/month
New Standard with ads price: $5.99/month
Increase from Basic to Standard: $6.50/month (65% increase)
In the UK:
Original Basic plan price: £7.99/month
New Standard with ads price: £4.99/month
New Standard plan price: £10.99/month
Increase from Basic to Standard: £3.00/month (37.5% increase)
The Basic plan ($11.99/month) is no longer available for new US subscribers.
Netflix’s ad-supported tier now has 40 million global monthly active users, up from 35 million a year ago.
Summary: