Today, BEUC and 22 member organisations* from 17 countries submitted a complaint to EU authorities on the unfair practices of leading video game companies, behind games such as Fortnite, EA Sports FC 24, Minecraft and Clash of Clans. Our analysis concludes that traders breach EU consumer protection laws. We call on authorities to ensure that traders play by the rules and provide consumers with safe gaming environments.
Took long enough but it finally seems like consumer protection groups are pushing against this internationally.
The cool thing is, if either EU or US make laws surrounding this, it will put an incentive in place for the other to follow up. And because the US and EU are so influential, a lot of other countries will follow up. Even better, because China is already putting pressure on everyone to put limits in place, considering this year they already put laws in place against that. One of those rare China Ws.