More than 200 Substack authors asked the platform to explain why it’s “platforming and monetizing Nazis,” and now they have an answer straight from co-founder Hamish McKenzie:
I just want to make it clear that we don’t like Nazis either—we wish no-one held those views. But some people do hold those and other extreme views. Given that, we don’t think that censorship (including through demonetizing publications) makes the problem go away—in fact, it makes it worse.
While McKenzie offers no evidence to back these ideas, this tracks with the company’s previous stance on taking a hands-off approach to moderation. In April, Substack CEO Chris Best appeared on the Decoder podcast and refused to answer moderation questions. “We’re not going to get into specific ‘would you or won’t you’ content moderation questions” over the issue of overt racism being published on the platform, Best said. McKenzie followed up later with a similar statement to the one today, saying “we don’t like or condone bigotry in any form.”
Pinching the bridge of my nose here. Nazi blog posts are marketing for nazi beliefs. They’re posting because they have ideas that they want you to have, too. What do you think marketing is? Ok, let’s assume you’re asking in good faith.
When you see an ad you don’t typically run right out and buy it. But now you’re more aware of whatever they’re advertising. Maybe that’s a new car. Maybe it’s pepsi. Maybe it’s “You should recycle.” And maybe, when it’s a literal nazi post, it’s “the jews are the problem”. Some people will bounce right off the ad… Some people will immediately click through, read the related links, blah blah. And many people who read it will sort of remember it, and now have context for the next post they see. The more ads they see for nazi beliefs (or anything, really), the more likely they are to be persuaded.
If you saw posts every day that promoted nazism as a solution for the world’s problems, it would have an effect on you. Look how effective fox news has been at propagating right wing beliefs.
I really wish people would do this more often. Hanlons razor. “Don’t attribute to malice what can so easily be attributed to ignorance”.
Stop assuming you know anything about my motives or beliefs. Stop assuming I’m saying things in “bad faith”. I’m aware right-wing cretins on QAnon have scripts and tricks around making bad faith arguments but that shouldn’t stifle us discussing things. It’s lazy from you, annoying for me and ruins the chance for others to learn something.
Having said that - thank you for your response. When I read the first sentence I started typing a long-winded reply but then I read the rest and had to stop. It’s now been ruminating in my head for most of the day and I’ll be honest - I hadn’t thought of it like that!
Not that it should matter but my political leanings are in the bottom left quadrant of the political compass. “Socialist Libertarian”. I’m not a Nazi and I despise them but I don’t believe in taking away people’s rights to protect me. I’m capable of protecting myself. Those that aren’t capable of protecting themselves (e.g. kids) have parents/guardians to protect them.
My motivation for the comment is probably spurred by recent developments in UK and EU law that are pushing draconian porn ID rules. Creating databases of adults and their porn preferences because parents are too fucking stupid to implement the adult filter on their router or ISP provider. So ALL of us have to suffer for the ignorance of parents.
I have a visceral hatred of any censorship and prohibition. Prohibition of certain texts pushed me and other high school kids to find ways to make bombs. 70% of university students experiment with drugs after a lifetime of prohibition from parents, teachers and government. Having said that you’re right about Fox News! I don’t think it’s healthy for major platforms to pump out dangerous misinformation. Similar channels have cropped up in the UK (GBNews) and it’s been a nightmare seeing idiots taken in by the misinformation.
Which leads me to think there is a solution here: Education.
One of my best lessons in high school 25yrs ago was an English class where we read various newspaper articles and broke down the biases and language used. Another is my A-level politics class where we spent many lessons dissecting the history and realities of political ideologies.
I feel those lessons inoculated me to a great degree from the effects of bullshit throughout life.
I think we’re both right. I see your point that if we normalise these dangerous ideologies we risk acting on them. But at the same time I feel complete prohibition results in making it worse.
Ultimately, I think a balance needs to be struck and I think language, history and political education are key to making sure we don’t fall for these things.
Yeah, I try to be patient with people. Sometimes they’re trolls, but sometimes they’re just people. And sometimes even when they are trolls, being patient gets better results, anyway. Thanks for you reply. It’s rare for someone on the internet to admit the other person’s argument had any traction at all. Good on you.
We probably agree on things more than our initial interaction would make it look. I’m also not a fan of government mandated “enter your ID to see porn online” rules. There are many reasons that’s a bad idea that we don’t need to go into right now. But I think a key difference between that topic and the substack-with-nazis thing we started on is the involvement of government. The porn-id thing is the government forcing an action. The substack thing is all private people.
If the government, backed with all the power that comes from the state, was going to enforce what you can and cannot write on your website I would be extremely skeptical of that policy. I’d consider it for hate-speech or literal nazism, but even then the devils are surely in the details.
The topic here though is a private organization. Substack, as a private organization, is choosing to allow nazis hang out on their platform. They could choose otherwise. They are not legally bound one way or the other, but people are 100% entitled to call them a bunch of assholes for letting the nazis in. People can cut business ties with substack, tell people who are using it that they’re not going to engage with them, either, until the situation changes, and so on. All of that is firmly in the free speech and free association camp.
The question isn’t really “Is substack breaking the law?” so much as “Is substack doing a good thing?” Moderation and choosing who can use your platform is a kind of speech. It’s not enforced by an inscrutable god-machine or malicious genie, either. Substack would choose to just not let nazis use their platform. But maybe we already agree on this point.
The nazis could go set up their own website with their own blog. They have that freedom (in most places - Germany might be an exception). But we’re not obligated to make it easy for them.
Those sound like good classes. I mentioned somewhere else (possibly in this thread) about a class I took in college for journalism 101. We were assigned several websites to review, and had to determine which ones were legitimate and which ones weren’t. That kind of skill is probably something that should be taught more widely.
I’m glad you remember the lessons. Just don’t fall prey to hubris. My mother always was pretty reasonable, but in her old age she’s been slipping into some bad politics. She thinks she’s too smart to be fooled like those other idiots.
I think we’re converging on agreement. I would be hesitant to back complete prohibition at the government level, but I will object if I see someone supporting nazis. Substack doesn’t have to host them. They can buy their own server.