The story of internet ads is a classic greed to ruins fable. People put up with static picture and text ads for a very long time, and many, myself included, still don’t mind them. In fact, self-hosting picture and text ads is almost guaranteed to get through adblockers.

But then the ads started moving. They started playing sound. They started executing code and phoning home to third party servers and collecting user data without consent. They started consuming more system resources than the webpage itself. Malware started being distributed through it, and there was even a recent breakthrough of ad cryptominers, because, again, they literally execute arbitrary code on your computer!

At this point our trust in ads are irreversibly broken. We will never tolerate ads again like we did when they hadn’t done all this, even if they promises to clean up their act. Adblock was developed as not just something to remove unsightly ads, but also, and I do not exaggerate when I say this, as a line of defense for the security and usability of your computer. It’s like an antivirus, but it kicks in before the virus even reaches your computer! For this reason, I think adblockers are not only okay to have, but essentially a mandatory item for browsing today’s internet. If you want revenue in spite of that, maybe set up a tip jar and/or go back to self-hosted text and picture ads, I’m not disabling adblock and opening myself to harm because, no offense, I genuinely do not trust you.