Three things are no secret: 1) Elon Musk benefits more than any other individual from Tesla’s success, 2) Elon Musk has gotten extremely involved in political matters (emphasis on “extremely”), and 3) many people won’t buy Tesla products because of those first two facts.

New research from JW Surety Bonds finds that 1 out of 4 Americans “avoid Tesla’s technology due to their opinions on Elon Musk.” That’s a full quarter of the US public that won’t consider great electric vehicles, including the best selling vehicle in the world, because of Musk’s highly abnormal involvement in US politics.

Before we get to more of the research, it should also be noted that Musk has been getting more and more involved, including in highly abnormal and extremely right-wing ways, in European politics — in the UK, Italy, Germany, and other major auto markets. Without a doubt, this is starting to impact consumer behavior in Europe as well.

I can’t think of anything else as significant in consumer product sales. Yes, there are some other highly politically engaged business people, but they aren’t so directly involved or tied to significant mass-market products. (I’m not counting the MyPillow guy, for example.) There are founders and CEOs of major corporations who are known political actors, but not so openly and loudly that they draw widely significant scrutiny or tarnish the brand they represent.

  • Slueth@lemmyusa.com
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    3 days ago

    25% of 800 U.S. citizens surveyed is not indicative of the entire country. Not only that, the original study release here (as far as I could find) doesn’t state how or where the survey was conducted.

    A survey done in California would be wildly different than one done in Mississippi. That article and this post are ethically dishonest, and the study proves absolutely nothing.

    • viking@infosec.pub
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      3 days ago

      The sample size for a population of 200 million (people in the US minus children and people over 70) with a confidence of 95% and error margin of 5% is below 400.

      Surveying 800 people actually brings the error margin down to 3.5%, which is extremely good in terms of applied statistics.

        • viking@infosec.pub
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          3 days ago

          True that. I’m assuming whoever did the survey knows what they are doing, but that’s not necessarily true, admittedly.

      • Slueth@lemmyusa.com
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        3 days ago

        The only thing needed is to add ‘surveyed’ after the descriptor. Anything else is dishonest.

        • CharmOffensive@lemm.ee
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          3 days ago

          Do you think any statement which starts “x% of Americans…” Suggests they surveyed every single American alive?

          Maybe they should specify “alive” though, because not telling you they’re not including past Americans who have died is dishonest.

          • Slueth@lemmyusa.com
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            2 days ago

            Yes. 25% of U.S. citizens linguistically means 25% of all U.S. citizens. They don’t need to specify alive, because they had to be alive inorder to participate. It is not dishonest in this case because they (the original study) listed the date the survey was conducted and didn’t not try to portray an old study as modern.

      • Slueth@lemmyusa.com
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        2 days ago

        How does pointing that out make me a fanboy? Interesting you chose to call names and denounce instead of being civil like @viking@infosec.pub. Why is that?