How do they do it and how much does someone pay to get their name/business to show up on Google maps when a random googler is navigating to an entirely unrelated destination?
How do they do it and how much does someone pay to get their name/business to show up on Google maps when a random googler is navigating to an entirely unrelated destination?
Those are indeed ads.
I believe the business pays per click. I’ve seen (edit) only one estimate for the cost, claiming $2 to $6 per click. (https://www.shopify.com/retail/google-maps-ads)
(I previously had mentioned a second estimate but that was for regular ads)