The British entrepreneur says search results are plagued with ‘clickbait’

Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • madnificent@lemmy.worldEnglish
    22·
    11 months ago

    Perplexity.ai has been my go to for this reason.

    It often brings up bad solutions to a problem and checking the sources it references shows it regulary misses the gist of these sources.

    There sources it selects are often not the ones I end up using. They are starting point, but not the best starting point.

    What it is good for is for finding content when I don’t know the terminology of the domain. It is a starting point ready to lead me astray with exquisitely written content.

    Find trustworthy sources and use them.

    • Zeth0s@lemmy.worldEnglish
      21·
      11 months ago

      It is more of a proof of concept at the moment, but it shows the potential