They see younger generations moving away from dairy, and claim it’s because non-dairy stole the words.
When in my case at least, it only took a week milk-free to realise that having mild discomfort in your stomach all the time isn’t normal.
And that drinking MOMA instead left me feeling lighter and happier.
The barista grade stuff works pretty well in builders tea, honestly.
You just have to get in the habit of shaking the carton.