People and companies occasionally come back to the idea - there’s the recent Flux, Elgato’s macropad (and its numerous imitators), and who was it that was showing off a keyboard with mini-screens while using Dota 2 skill icons as an example
Another way to tackle this problem would be to have a little projector (maybe laser, ideally not) next to the keyboard to shine the labels onto the keys
The keycaps are a part of this keyboard’s cost (Keebio prices a similar set that comes with Cepstrum at $52), though it’s not easy to find choc-spaced keycaps for cheap unless you 3d-print them.
The primary drivers for the cost are likely the R&D work behind the keyboard and that it’s a keywell (with more complicated assembly process).
Perhaps you could get a used one - IIRC there was a channel on MoErgo’s discord.
If you mean the thing for strafing, there was a QMK pull request, though this is now being hastily banned from just about every competitive game. If you mean hall effect switches, I’m not aware of any keywell keyboards with them - there’s just a single 58-key (Lucca 58-HE) as far as column-staggered boards go.