Broadly speaking it sounds a bit like Antitrust https://en.m.wikipedia.org/wiki/Antitrust_(film)

But I haven’t seen it in quite a while so I’m not sure how well specifics line up.

I guess I don’t see what the incentive would be for this, or even what it realistically means in this case.

Do you mean like relicensing the backend and frontend with a closed source license? I don’t see what the incentive would be for that unless they wanted lemmyml to be the only instance in existence (which runs counter to it’s raison d’etre) and to make secret/proprietary/commercial extensions to it that are difficult to develop in the open.

Or I guess unless they wanted to start charging instance admins for the honor and pleasure of running their software, which at least right now would be the quickest way to ensure nobody runs their software.

I tend to agree here. But it has been interesting watching the proliferation of streaming services and trying to figure out what’s gonna happen next.

Like Netflix was a big first-mover, then everyone realized they could keep more money if they built their own streaming service, then everyone realized that building and running a streaming service is expensive and complicated, then everyone had to get onto the Original Content treadmill to try to keep folks subscribed which has led to somehow even more commodification of art, and now that running at a loss and pouring cash into original content to bump up numbers has gotten too expensive some services are pricing themselves out of the market.

I’m fascinated to see what the next big move is for these businesses. With more and more people starting to choose month to month which one or two services to subscribe to rather than keeping them all, I wonder if we’re gonna continue seeing the return of ad-supported plans or some services only offering yearly contracts or what the next move will be in pursuit of endless growth.