Was it through streaming, cable, or some other digital thing?
I don’t see advertising as straying away from being a sub-conversation of intellectual property. If a service emphasizes its usage, I’m either going to honor it all the way through or switch to an alternate medium.
I don’t read as much as many people strive to, and that’s by design. Growing up, books were all the rage, and in some ways still are. Reading one book a week was the kind of thing people bragged about. There’s like this aura to books where people think they’re these precious things which at most can be “imperfect” (cue flashbacks of school book report assignments), and what they don’t tell you is how prone to being junk they can be depending on who someone is. How does someone think something like, say, the complete L Ron Hubbard collection is going to influence the experience? I read to map out the rabbit hole, not just because words exist, though the medium doesn’t matter.