Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
If you can eat at a nicer place for the same amount of money, why would you eat at McDonald’s?
I would rather spend that money on a local burger joint. Give me a single named joint with a generic paper bag with grease stains on the outside.
Unfortunately, so many local burger joints have a “flagship” burger featuring a Sysco patty, cheese, lettuce, tomato, and onion for $17, sides extra.
Obvious food quality and health issues aside, I know some are still boycotting McDonald’s for providing free meals to the IDF. They also exploit forced prison labor to drive profits.
https://truthout.org/articles/major-brands-like-mcdonalds-kroger-and-coca-cola-linked-to-forced-prison-labor/
Convenience and familiarity, mostly. If you go to a McDonalds you know exactly what you’ll get and you’ll be able to get it pretty quick.
Name one burger joint that doesn’t have exactly what mcds has and more…this comment is laughable.
People eat at McDonald’s because of marketing.
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A poorly put together “meal” that very likely has been sitting under a heater for a length of time unless you went there when it was busy. And if it was busy, the chance for mistake is high and it’s going to be sloppily put together. What so you can save a few minutes? Most places do take-away… so you call them, place an order, pick it up. No sitting 10-20 minutes in drive-thru. And you got more food, better food, for the exact same price and you probably got it faster on take-out. And dining in… you wait a few minutes… how do you not have a few minutes?
And who actually cares about familiarity? That’s either saying, you go to that one place way to much and your food choices are predictable and boring. Or you’re highly susceptible to advertising. And really, those two things aren’t mutually exclusive.
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That nicer place is probably at home. Not that there’s anything wrong with it. But I think all fast food chains raised prices? At least here in Europe it’s not like McDonald’s is somehow standing out as more expensive. Worse, yes. But that was always the case
You’re failing to realize that the issue here is that it went from basically the cheapest food you could buy to more expensive than cooking at home is the issue here.
Millions of people grew up eating this crap cuz it was cheap. Now that it’s as expensive as other better options people are starting to realize it isn’t cheap anymore.
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