• explore_broaden@midwest.social
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    10 days ago

    That doesn’t really make sense, even if they’re in the 37% tax bracket if the wrap costs $100 they only save $37 on taxes.

    • wjrii@lemmy.world
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      10 days ago

      They’re probably claiming the entire truck as a business expense because of the wrap. Therefore, they’re able to basically buy it with untaxed money, saving whatever their effective business tax rate is on the $100k or whatever. Of course, stuff like that is usually a bit of light tax fraud, because many small business owners just want a big expensive truck, but putting advertising on the car you drive for personal use doesn’t make every mile a business mile. You can deduct the wrap itself, and if you are diligent you can deduct a reasonable and justifiable amount based on the advertising value and actual business use, but especially for shop owners, this is just tacky business owners hoping they don’t get audited.

    • Ilovethebomb@lemm.ee
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      10 days ago

      They probably think “tax deductible” means you take the entire value off your taxes or something.