The one time I went to Pride I was disappointed with how it was basically a bunch of corporate advertisements.
If you’re selling a product aimed at a gay crowd, aside from profile-driven, targeted online advertising, how many better venues are you going to have to promote your stuff?
Most Pride events that I think that I’ve seen images of are done in public areas in cities — kind of the point of them — and so whoever wants can do whatever.
thinks
I don’t think I’ve seen ads at Burning Man. Might be that they have restrictions on them.
Black Rock City is a decommodified zone where branding is not welcome. Advertising? Hell no. Launching a product? Not in Black Rock City. Burning Man is not a place to promote your business, website, or product.
It’d be possible to go organize something like that in a controlled environment, I think. But if the point of a Pride parade is to increase visibility among the wider population, going to such a controlled environment seems like it’d be kind of counterproductive.
If you’re selling a product aimed at a gay crowd, aside from profile-driven, targeted online advertising, how many better venues are you going to have to promote your stuff?
Most Pride events that I think that I’ve seen images of are done in public areas in cities — kind of the point of them — and so whoever wants can do whatever.
thinks
I don’t think I’ve seen ads at Burning Man. Might be that they have restrictions on them.
kagis
Yup.
https://survival.burningman.org/rules-and-regulations/commerce-concessions/
It’d be possible to go organize something like that in a controlled environment, I think. But if the point of a Pride parade is to increase visibility among the wider population, going to such a controlled environment seems like it’d be kind of counterproductive.
If the products were actually aimed at a gay crowd, I’d be a little more okay with that. But the main funders were T-Mobile and Alaska Airlines.
It’s ironic that Burning Man is forced to use the tools of commodification to “protect its brand” against commodification.