Originally coined it was meant to describe online software that started out useful and frequently free, then run into the ground when it came time to monetize it.

Go fucking read about it.

Enshittification, also known as crapification and platform decay, is the term used to describe the pattern in which online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.

Just because people atarted using it to mean ‘stuff gets shitty’ doesn’t change the original meaning.