Chroma, Ubisoft’s colorblind simulation tool, is now available for public use after several years of internal use and development. With an estimated 300 million people around the world affected by colorblindness, Chroma allows developers to accurately replicate their experience and create accessible content to meet their needs. The open-source tool works by applying a filter over the game screen without hindering performance.
I mean it being to try and redirect some bad pr on their part shouldn’t give them bonus points but its great that the tool has been released for sure.
I don’t think news about a single tool for developers is some kind of ploy to improve their PR - most people won’t even hear about it. It’s just a neat piece of news since Ubisoft has been pretty good about accessibility in their games for years now.
Giving props when deserved doesn’t mean you have to forgive and forget all the bad surrounding the company.