Not forever, obviously. But a lot of very small portfolio investors have bought meme stocks in enough quantities to prop up the price for a while. Take DJT, the Trump media stock. The company made less than one well-paid lawyer last year and has no serious business prospects, yet the price goes up. It sure as heck isn’t berkshire hathaway or some big institutional investor buying THAT hot garbage. If someone who rolls coal owns stock in Tesla, it’s not because they believe in decarbonizing the economy; they liked Musk’s nazi salutes and nazi tweets and his proximity to trump. “Owning the libs” is not a tested investment strategy, but my personal opinion is that a whole lotta small-time investors will lose their (very modest) life savings when the stock price of these BS companies eventually collapses.