From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.

  • Phoenicianpirate@lemm.ee
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    3 days ago

    This needs to be worldwide.

    And… PURGE ALL USER INFORMATION!

    I don’t care for those ‘but what about those people planning/planned crimes?’ The one thing I learned from the current Trump administration is that the information is so fucking ripe for abuse AND they don’t even catch enough actual crooks that letting a few legit bad people slip through isn’t going to bother me.

  • orenj@lemmy.sdf.org
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    3 days ago

    wow i didn’t know belgium was based. I guess i was wrong when i thought they peaked with french fries

  • underline960@sh.itjust.works
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    4 days ago

    This is a win for everyone in Europe, and possibly beyond. [Emphasis mine.] Companies may no longer secretly track your behavior based on “consent” given under pressure. Hopefully, this will not only put an end to these dubious practices, but also to those pesky cookie banners.

    But we’re not there yet. Regulators have ruled the system illegal, and the court’s ruling has now confirmed it. Still, the companies making billions from this model won’t stop on their own. That’s why European regulators must now truly step up: enforce the law and make sure these companies actually comply.

    Regulators try not to get compromised by lobbyists when billions of dollars are at stake.

    I sincerely wish you good luck.

  • D06M4@lemmy.zip
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    3 days ago

    Even if idiots with enough money stay unleashed this is great news. One step at a time. Thanks for sharing!

  • Harvey656@lemmy.world
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    3 days ago

    Random side note: how is Belgium to live in and what would it look like to live there right now? Asking for a friend.

    Edit: thanks for al the information. I’ll move onto learning more about the country and it’s people’s history.

    • Brumefey@sh.itjust.works
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      4 days ago

      We have better access to healthcare than France, generally good work-life balance, access to education is cheap (1000 eur for one year at a good university ). People are welcoming but also reserved. It’s raining a lot and we spend a lot of time complaining about it.

      • voidspace@lemmy.world
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        4 days ago

        I have friends who live there, and they report the same. They visited us for the first time here in London recently, and were quite shocked by the stark differences.

      • MaggiWuerze@feddit.org
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        3 days ago

        It’s raining a lot and we spend a lot of time complaining about it.

        Hey, that’s our brand!

        Sincerely, a dude from Hamburg

    • utopiah@lemmy.world
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      3 days ago

      how is Belgium to live in and what would it look like to live there right now?

      It’s literally between France, Germany and the Netherlands, I mean geographically yes but roughly culturally too. Arguably Brussels is a mix of all that and other cities again match where they are.

      So… it’s a Western European country with good quality of life despite thanks to having one of the very highest taxes rate. You don’t have to be a socialist to be here but if you want to become a rich entrepreneur it’s going to be challenging.

      Source : immigrated there from France ~10 years ago.

      Edit: s/despite/thanks to/

      • prole@lemmy.blahaj.zone
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        3 days ago

        it’s a Western European country with good quality of life despite having one of the very highest taxes rate.

        “Despite”? Try, “because”

        • doctorschlotkin@lemm.ee
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          3 days ago

          I think they’re actually right about this one, taxes tend to cover things that give you high standard of living more than quality of life.

          • prole@lemmy.blahaj.zone
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            3 days ago

            Curious what the distinction between “standard of living” and “quality of life” here is… I’m sure there are subtle differences, but surely taxes contribute to both (which themselves are interrelated).

            • doctorschlotkin@lemm.ee
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              3 days ago

              Actually they’re very well defined economic terms. Standard of living measures how well your basic needs as a member of a given society are filled by that sociey. Quality of life measures how nice your shit is.

              Pretty simple.

              So yes, taxes effect both, but standard of living more directly.

      • sugar_in_your_tea@sh.itjust.works
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        3 days ago

        Huh, according to the logs, the population of Belgium increased by ~10x, and most people seem to be moving to this area with loss lots of data centers. Checks out.

  • a4ng3l@lemmy.world
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    4 days ago

    Yeah I’ll need the detailed judgment of this one before considering it a massive win. Consent has always been something that needs to be done willingly and freely. The issue is forcing the whole industry to give a shit about the principle. Maybe IAB will have to shift its practices but I haven’t had any panicked calls yet so I assume this isn’t systemic.

  • SparroHawc@lemmy.zip
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    4 days ago

    but but but how are the corporations supposed to make money off of our data if they can’t harvest it? Think of the poor corporations!!

  • KuroiKaze@lemmy.world
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    4 days ago

    Someone from a developing nation told me that hating advertising is absolutely a luxury of only wealthy nations. Without ad supported formats LATAM, EMEA, and APAC would have far less access to entertainment and information. It made me reexamine how much of my thoughts on this are privileged.

    • Tad Lispy@lemm.ee
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      4 days ago

      It’s not about advertising. It’s about spying on our online lives. Not the same thing.

      • KuroiKaze@lemmy.world
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        3 days ago

        Yeah but that’s not what I was talking about. I too do all the necessary fiddling to try and reduce the amount of fingerprinting an advertiser can do to me. That said, I’m a social butterfly so I have every kind of major social media and chat app because I have to.

        • Tad Lispy@lemm.ee
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          3 days ago

          Then what are you talking about? I didn’t downvote your post, but probably like people who did, I have trouble understanding your point. Everyone online - privileged and underprivileged alike - is under omnipresent surveillance of countless actors. Until very recently this was completely unregulated. Information about our behavior, interests, opinions, relations, health, anxieties and dumb shit we post in moments of confusion, is gathered, sold, recombined and resold. The rich and powerful are doing it in hope of gaining ability to predict and change our behavior - i.e. gain more power over us. So just because you are more privileged then some, you should not care? Or not appreciate that something good, even if small and insufficient, happened about this awful situation?

    • Bloomcole@lemmy.world
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      4 days ago

      As if there’s no other way.
      This sounds like a far-fetched excuse, advertising is ugly, obnoxious and poisonous.
      It has zero qualities.

      • KuroiKaze@lemmy.world
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        3 days ago

        At the moment there’s no other way that makes sense for the companies looking at these regions. The reality is that the infrastructure to deliver digital goods is that it costs the same no matter where you’re delivering those goods to. So if people in that region have such a weak currency, they’re paying you one 100 th of what say France is paying for something then offering the service to them maybe an unprofitable venture overall. That said, I’m not a businessman because I fucking hate this kind of shit, but the guy’s comment really made me stop and observe my own bias.

    • Vinstaal0@feddit.nl
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      4 days ago

      You already get the benefit of lower prices for digital products that have the same production cost regarless of where it is sold. I understand that your wages are lower, but I can not like paying a lot more for the same services/

      • KuroiKaze@lemmy.world
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        3 days ago

        Generally, you wouldn’t see things like Netflix and HBO enter Latin America without ad supported versions.

  • huppakee@feddit.nl
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    4 days ago

    I’m not a fan of being tracked so don’t get me wrong, but without the money earned with advertising the Internet will look very different and not only in a good way.

    • banshee@lemmy.world
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      4 days ago

      I disagree. The online advertising industry needs to shrink, and we should probably break up the monopolies.

      Look at this chart:

      U.S. online advertising revenue from 2000 to 2024

      Growth of advertising correlates with enshittification.

      • huppakee@feddit.nl
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        4 days ago

        I 100% agree and totally get why I am being downvoted, but just disabling advertising or banning tracking cookies are not a magic fix to save the internet from the perspective of the companies that now show these ads. But I am definitely I favour of changes, the enshittication went way to far already. But there is more than big social media platforms is what I mean to say.

      • Phoenixz@lemmy.ca
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        4 days ago

        Ding ding ding

        Advertising has funded many things yet hasn’t made anything better, ever.

        • FreedomAdvocate@lemmy.net.au
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          4 days ago

          Demonstrably incorrect. Advertising is responsible for many, many fantastic free services. Without it they wouldn’t be free or wouldn’t exist.

      • huppakee@feddit.nl
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        4 days ago

        A lot of advertising is annoying and misleading, even good advertising can lead to people buying stuff they don’t need. I am definitely not pro-advertising but it does serve more than monopolistic capitalism, especially on a more local level.

    • Tad Lispy@lemm.ee
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      3 days ago

      Advertising predates tracking by millennia. We can have online advertising without tracking, and certainly without this orgy of sharing data between 4353 partners. But market alone won’t get us there, because whoever offers advertising without tracking and selling data will be at a huge disadvantage compared to the crooks who sell. Only regulatory action can help. So this small step should be celebrated.