Pepsi has a new challenge: Keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting
Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added)…
Dammit, the more I talk about it, the more I really want non-terribly-messy Doritos. If Frito-Lay doesn’t want to do it, I wonder if some other corn chip manufacturer could clone it and just dump the coloring.
Ah, thanks for looking at it. Hmm.
Paprika is mostly for color, so they could maybe drop that. Chili powder…well, for the spiciness, you can just put capsaicin in directly.
Cheddar is actually normally white. The orange color we’re used to is itself mostly added coloring, so one could use white cheddar.
goes looking for something on cheddar coloring
https://en.wikipedia.org/wiki/Cheddar_cheese
Dammit, the more I talk about it, the more I really want non-terribly-messy Doritos. If Frito-Lay doesn’t want to do it, I wonder if some other corn chip manufacturer could clone it and just dump the coloring.