I nean… it’s a labelling thing, presumably. They don’t want milk substitutes to be labelled “milk” so they can’t advertise as easily as a milk substitute on supermarket shelves, and presumably the same is true for meat substitutes, except this goes at a glacial pace and they tried and failed in 2020 when it was still relevant and now they’re trying again even though nobody cares about veggie burgers anymore.

You are presuming this sort of arcane manipulation of collective weirdness into multinational legislation follows human logic, and that way lies madness. Best you can do is steer it ever so slightly so it at least does something in the aggregate that stops some anarchocapitalist loon from privatizing oxygen or whatever. It’s been a very weird century.