Depends on how exactly it’s presented. There’s a fine line between saying the product is a substitute for something, and misleading people into thinking it is the thing. Like the OP picture, it says “cooks like ground beef”, which is okay in text, but on the box “cooks like” is white text on a light colour background, as if to create the possibility of you glancing at the packaging and only seeing “ground beef”.
If it’s just “No Chicken”, that’s fine, but if it’s like noCHICKEN then maybe not.
Aldi here are selling plant based products like “no chicken burger”. It’s literally saying there’s no chicken. I wonder if that will get banned.
Depends on how exactly it’s presented. There’s a fine line between saying the product is a substitute for something, and misleading people into thinking it is the thing. Like the OP picture, it says “cooks like ground beef”, which is okay in text, but on the box “cooks like” is white text on a light colour background, as if to create the possibility of you glancing at the packaging and only seeing “ground beef”.
If it’s just “No Chicken”, that’s fine, but if it’s like no CHICKEN then maybe not.