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poVoq@slrpnk.netM to Europe@feddit.deEnglish · 1 year ago

European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.

www.adweek.com

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  • climate@slrpnk.net
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European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.

www.adweek.com

poVoq@slrpnk.netM to Europe@feddit.deEnglish · 1 year ago
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  • cross-posted to:
  • climate@slrpnk.net
Greenwashing Crackdown on EU Brands Making Vague Eco Claims
www.adweek.com
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The new proposals will also cover brand-owned sustainability labels and genetic phrases such as “green” or “eco-friendly.”
  • Railcar8095@lemm.ee
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    1 year ago

    This is peak “I don’t understand what this is about, buti still have an opinion”.

    Companies are paying for a fake seal of greeness. The law will not allow fake green washing, so companies will stop spending money on it. Surely prices should go down, right?

    • PatFusty@lemm.ee
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      1 year ago

      Surely you can show me an example of this fake seal of greeness? I work on several sustainability teams, but I don’t know what I am talking about. I would love if you showed me.

      • Railcar8095@lemm.ee
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        1 year ago

        The magic of the internet. Doesn’t matter the topic, it might be green washing, nuclear power, 17th century french clothing or paranormal activities, the person with the dumbest take always happens to be an expert on the topic. You can start by reading the article, the you can check this. https://www.youtube.com/watch?v=6p8zAbFKpW0 Or this https://www.theguardian.com/environment/2023/may/23/ceo-of-worlds-biggest-carbon-credit-provider-says-he-is-resigning

        I’m amazed you work on sustainability teams, but are like “duh, green washing is bad, but being actually sustainable is less profitable, so, you know, fuck that, it’s the logical conclusion”

        Sorry if I went to hard on you, but it’s hard to know if you’re trolling or so much part of the problem that you don’t even realize.

        • PipedLinkBot@feddit.rocksB
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          1 year ago

          Here is an alternative Piped link(s):

          https://www.piped.video/watch?v=6p8zAbFKpW0

          Piped is a privacy-respecting open-source alternative frontend to YouTube.

          I’m open-source; check me out at GitHub.

        • PatFusty@lemm.ee
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          1 year ago

          Ok

      • Vegoon@feddit.de
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        1 year ago

        This is an example for greenwashing which this law wants to prevent:

        https://www.profil.at/oesterreich/greenwashing-warum-heumilchtrinken-kein-beitrag-zum-klimaschutz-ist/402576365

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