Auto execs in the US, Europe, and Japan never thought Chinese EVs were a threat. Now they’re coming to wipe the floor with their Western counterparts.
“You won’t believe what’s coming,” warned the title of a January 2023 video from the Inside China Auto YouTube channel. “Europe’s premium car makers aren’t ready for this,” warned another video from the same channel, uploaded in July.
Produced by Shanghai-based automotive journalist Mark Rainford, a former communications executive for Mercedes-Benz, the channel is one of several by China-based Western commentators agog at what they are seeing—and driving.
I tried the Atto 3 and it’s really nice, luxurious. But there’s no way that I’m paying 40k for something that launched in my country one month ago