Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • Square Singer@feddit.de
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    1 year ago

    The part about Google isn’t wrong.

    But the second half of the article, where he says that AI chatbots will replace Google search because they give more accurate information, that simply is not true.

    • enkers@sh.itjust.works
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      1 year ago

      I’d say they at least give more immediately useful info. I’ve got to scroll past 5-8 sponsored results and then the next top results are AI generated garbage anyways.

      Even though I think he’s mostly right, the AI techbro gameplan is obvious. Position yourself as a better alternative to Google search, burn money by the barrelful to capture the market, then begin enshitification.

      In fact, enshitification has already begun; responses are comparatively expensive to generate. The more users they onboard, the more they have to scale back the quality of those responses.

      • nilloc@discuss.tchncs.de
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        1 year ago

        ChatGPT is already getting worse at code commenting and programming.

        The problem is that enshitification is basically a requirement in a capitalist economy.

    • sab@kbin.social
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      1 year ago

      Even if AI magically got to the point of providing accurate and good results, I would still profoundly object to using it.

      First, it’s a waste of resources. The climate impact of AI is enough of a reason why we should leave it dead until we live in a world with limitless energy and water.

      Second, I don’t trust a computer to select my sources for me. Sometimes you might have to go through a few pages, but with traditional search engines at least you are presented with a variety of sources and you can use your god given ability of critical thinking.

    • twinnie@feddit.uk
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      1 year ago

      I already go to ChatGPT more than Google. If you pay for it then the latest version can access the internet and if it doesn’t know the answer to something it’ll search the internet for you. Sometimes I come across a large clickbait page and I just give ChatGPT the link and tell it to get the information from it for me.

        • dependencyInjection@sh.itjust.works
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          1 year ago

          It depends what you’re using it for as to whether you need to fact check stuff.

          I’m a software developer and if I can’t remember how to do an inner join in SQL then I can easier ask ChatGPT to do it for me and I will know if it is right or not as this is my field of expertise.

          If I’m asking it how to perform open heart surgery on my cat, then sure I’m probably going to want several second opinions as that is not my area of expertise.

          When using a calculator do you use two different calculators to check that the first one isn’t lying?

          Also, you made a massive assumption that the stuff OP was using it for was something that warranted fact checking.

          I can see why you would use it. Why would I want to search Google for inner joins sql when it is going to give me so many false links that don’t give me the info in need in a concise manner.

          Even time wasting searches have just been ruined. Example: Top Minecraft Java seeds 1.20. Will give me pages littered with ads or the awful page 1-10 that you must click through.

          Many websites are literally unusable at this point and I use ad blockers and things like consent-o-matic. But there are still pop up ads, sub to our newsletter, scam ads etc. so much so that I’ll just leave the site and forego learning the new thing I wanted to learn.

        • Zeth0s@lemmy.world
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          1 year ago

          It’s pretty trivial to fact check an answer… You should start using this kind of bots more. Check perplexity.ai for a free version.

          Sources are referenced and linked.

          Don’t judge on chatgpt free version

          • GigglyBobble@kbin.social
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            1 year ago

            It’s pretty trivial to fact check an answer

            People don’t do it though and often parrot bullshit.

            • Zeth0s@lemmy.world
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              1 year ago

              People who do so aren’t smart enough to use internet anyway. With or without AI it wouldn’t change anything for them, they stay stupid and will continue acting stupidly

          • madnificent@lemmy.world
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            1 year ago

            Perplexity.ai has been my go to for this reason.

            It often brings up bad solutions to a problem and checking the sources it references shows it regulary misses the gist of these sources.

            There sources it selects are often not the ones I end up using. They are starting point, but not the best starting point.

            What it is good for is for finding content when I don’t know the terminology of the domain. It is a starting point ready to lead me astray with exquisitely written content.

            Find trustworthy sources and use them.

            • Zeth0s@lemmy.world
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              1 year ago

              It is more of a proof of concept at the moment, but it shows the potential

        • Semi-Hemi-Demigod@kbin.social
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          1 year ago

          They’ll need to make money with a cheap cost-per-sale, so they’ll put ads on the site. Then they’ll put promoted content in the AI chat, but it’s okay because they’ll say it’s promoted. Eventually it won’t even say it’s promoted and it will just be all ads, just like every other tech company.

          Why? Because monetization leads directly to enshittification, because the users stop being the customers.

      • kubica@kbin.social
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        1 year ago

        When I tried it it was never able to give me the sources of what it said. And it has given me way too many made up answers to just trust it without reasons. Having to search for sources after it said something has made me skip the middle man(machine).

        • Zeth0s@lemmy.world
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          1 year ago

          You probably tried the free version. Check perplexity.ai to see how the paid version of chatgpt works. Every source is referenced and linked.

          This guy is not talking about the current version of free chatgpt. He’s talking of the much better tools that will be available in the next few years

          • Square Singer@feddit.de
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            1 year ago

            Yeah, because people selling AI products have a great track record on predicting how their products will develop in the future. Because of that, Teslas don’t have steering wheels any more, because Full Self Driving drives people incident-free from New York to California since 2017.

            The thing with AI development is, that it rapidly gets to 50% of the desired solution, but then gets stuck there, not being able to get consistently good enough that you can actually rely on it.

            • Zeth0s@lemmy.world
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              I don’t really understand what it means. If the product is unreliable people won’t use it, and everything will stay as it is now. It’s not a big issue. But It is already pretty reliable for many use cases.

              Realistically the real future problem will be monetization (which is causing the issues of Google), not features

              • Phanatik@kbin.social
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                1 year ago

                Well, here’s the thing. How often are you willing to dismiss the misses because of the hits? Your measure of unreliability is now subject to bias because you’re no longer assessing the bot’s answers objectively.

                • Zeth0s@lemmy.world
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                  1 year ago

                  I don’t expect it to be 100% correct. I have realistic expectations built on experience. Any source isn’t 100% reliable. A friend is 50% reliable, an expert maybe 95. A random web page probably 40… I don’t know.

                  I built up my strategies to address uncertainty by applying critical thinking. It is not much different than in the past. By experience, chatgpt 4 is currently more reliable than a random web page that comes in the first page of a Google search. Unless I exactly search for a trustworthy source, such as nhs or guardian.

                  The main problem is the drop in quality of search engines. For instance, I often start with chatgpt 4 without plugins to focus my research. Once I understand what I should look for, I use search engines for focused searches on official websites or documentation pages.

      • Dave@lemmy.nz
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        1 year ago

        ChatGPT powers Bing Chat, which can access the internet and find answers for you, no purchase necessary (if you’re not on edge, you might need to install a browser extension to access it as they are trying to push edge still).

        • Redredme@lemmy.world
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          1 year ago

          That’s such a strange question. It’s almost like you imply that Google results do not need fact checking.

          They do. Everything found online does.

          • Otter@lemmy.ca
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            1 year ago

            With google, it depends on what webpage you end up on. Some require more checking than others, which are more trustworthy

            Generative AI can hallucinate about anything

            • Dojan@lemmy.world
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              1 year ago

              There are no countries in Africa starting with K.

              LLMs aren’t trained to give correct answers, they’re trained to generate human-like text. That’s a significant difference.

          • madnificent@lemmy.world
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            1 year ago

            Agree.

            I found it more tempting to accept the initial answers I got from GPT4 (and derivatives) because they are so well written. I know there are more like me.

            With the advent of working LLMs, reference manuals should gain importance too. I check them more often than before because LLMs have forced me to. Could be very positive.

    • ribboo@lemm.ee
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      I mean most top searches are AI generated bullshit nowadays anyway. Adding Reddit to a search is basically the only decent way to get a proper answer. But those answers are not much more reliable than ChatGPT. You have to use the same sort of skepticism and fact checking regardless.

      Google has really gotten horrible over the years.

      • sndrtj@feddit.nl
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        1 year ago

        Chatgpt flat out hallucinates quite frequently in my experience. It never says “I don’t know / that is impossible / no one knows” to queries that simply don’t have an answer. Instead, it opts to give a plausible-sounding but completely made-up answer.

        A good AI system wouldn’t do this. It would be honest, and give no results when the information simply doesn’t exist. However, that is quite hard to do for LLMs as they are essentially glorified next-word predictors. The cost metric isn’t on accuracy of information, it’s on plausible-sounding conversation.

        • pascal@lemm.ee
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          1 year ago

          Ask chatgpt “tell me the biography of the famous painter sndrtj” to see how good the bot is at hallucinating an incredible realistic story that never happened.

          • CarlsIII@kbin.social
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            1 year ago

            You don’t even have to make stuff up to get it to hallucinate. I once asked chat gpt who the original bass player was for Metallica was, and it repeatedly gave me the wrong answer, and even at one point said “Dave Ellefson.”

      • DudeDudenson@lemmings.world
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        1 year ago

        Don’t worry they’ll start monetizing LLMs and injecting ads into them soon enough and we’ll be back to square one

    • cybersandwich@lemmy.world
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      I dunno. There have been quite a few times where I am trying to do something on my computer and I could either spend 5 minutes searching, refining, digging through the results…or I can ask chatgpt and have a workable answer in 5 seconds. And that answer is precisely tailored to my specifics. I don’t have to assume/research how to modify a similar answer to fit my situation.

      Obviously it’s dependent on the types of information you need, but for coding, bash scripting, Linux cli, or anything of that nature LLMs have been great and much better than Google searches.

      • Excrubulent@slrpnk.net
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        1 year ago

        Okay but the problem with that is that LLMs not only don’t have any fidelity at all, they can’t. They are analogous to the language planning centre of your brain, which has to be filtered through your conscious mind to check if it’s talking complete crap.

        People don’t realise this and think the bot is giving them real information, but it’s actually just giving them spookily realistic word-salad, which is a big problem.

        Of course you can fix this if you add some kind of context engine for them to truly grasp the deeper and wider meaning of your query. The problem with that is that if you do that, you’ve basically created an AGI. That may first of all be extremely difficult and far in the future, and second of all it has ethical implications that go beyond how effective of a search engine it is.

          • Excrubulent@slrpnk.net
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            Sure but if that becomes the norm then a huge segment of the population will believe the first thing the bot tells them. You might be okay, but we’re talking about an entire society filtering its knowledge through an incredibly effective misinformation engine that will lie rather than say “I don’t know”, because that simple phrase requires a level of self-awareness that eludes a lot of actual people, much less a chatbot.

            • Touching_Grass@lemmy.world
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              That’s already a problem. The thing j think about is what will serve me better. Google or chat AI. The risk of bad information exists with both. But an AI based search engine is something that will be much better at finding context, retiring results geared towards my goals and I suspect less prone to fuckery because AI must be trained as a whole

              • Excrubulent@slrpnk.net
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                1 year ago

                Except we already know that LLMs lie and people in general are not aware of this. Children are using these. When you as a person have to sift through results you get a sense of what information is out there, how sparse it is, etc. When a chatbot word-vomits the first thing it can think of to satisfy your answer, you get none of that, and perhaps you should be aware of that yourself. You don’t really seem to be, it’s like you think the saved time is more important than context, which apparently I have to remind you - the bot doesn’t know context.

                When you say:

                an AI based search engine is something that will be much better at finding context

                It makes me think that you really don’t understand how these bots work, and that’s the real danger.

                We’re talking in this thread about this wider systemic issue, not just what suits you personally regardless of how much it gaslights you, but if that’s all you care about then you do you I guess ¯\_(ツ)_/¯

    • Zeth0s@lemmy.world
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      If you aren’t paying for chatgpt, give a look to perplexity.ai, it is free.

      You’ll see that sources are references and linked

      Don’t judge on the free version of chatgpt

      • tetris11@kbin.social
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        Wow, it’s really good. Who knew that asking a bot to provide references would immediately improve the quality of the answers?

        • Zeth0s@lemmy.world
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          If you try “copilot” option, you get the full experience. It’s pretty neat because it allows for brainstorming.

          It is still a very “preliminary version” experience (it often gets stuck in a small bunch of websites), because the whole thing is just few months old. But it has a lot of potential