He’s not telling the lie so he can sleep at night, he at best doesn’t care and at worst is straight up evil.

He tells the lie so that idiots who are already prejudiced can point to the “evidence” any time anyone tries to get them to have a shred of compassion for people less fortunate than them.

Seems like ai generated captions. All the image captions are worded strangely.

https://knowyourmeme.com/memes/esther-verkests-help-sign

I have seen the word normie used in almost exclusively sarcastic or tongue in cheek contexts.