• kemsat@lemmy.world
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    7 days ago

    Yeah, I don’t think that the brand is insanely popular because of her hate. Like, most people don’t care about her or even hear anything about her anymore. It’s just about Harry Potter, because that’s what it’s always been about. I almost feel like the discussion about her is bot farms creating that discussion.

    • brucethemoose@lemmy.world
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      7 days ago

      Agreed.

      I almost feel like the discussion about her is bot farms creating that discussion.

      Close. It’s chum. It’s rage bait. It’s an engagement farm that suck people in, which is exactly how influencers like Trump climbed to the top of the world. It’s true, but it doesn’t change that raging against Rowling online helps Rowling, when the best form of protest would be to turn her into “she who shall not be named”

      Be wary attributing to bots what can be attributed to the failure of “don’t feed the trolls”