Somebody saw it. Printers don’t let you send in whatever the fuck you want and then blindly print it. Someone had to look at the initial proof to be certain it matched what was sent it. Then someone had to at least glance to make sure it was coming off the printer properly.
Whether it’s the printers job to inform the client of a spelling mistake or whether they have a policy to print exactly what’s sent them (within policy), I’d lay blame this on the creator.
Somebody saw it. Printers don’t let you send in whatever the fuck you want and then blindly print it. Someone had to look at the initial proof to be certain it matched what was sent it. Then someone had to at least glance to make sure it was coming off the printer properly.
Whether it’s the printers job to inform the client of a spelling mistake or whether they have a policy to print exactly what’s sent them (within policy), I’d lay blame this on the creator.
SOURCE: Managed a print shop.