For the first time, less than half of 16-24-year-olds are now watching broadcast TV in an average week, according to Ofcom’s annual study into the nation’s media habits.
n the 1960s, the famous media theorist Marshall McLuhan predicted the effects of TV on society. Now it seems we are rapidly transitioning to the post-TV age.
At TV’s height of influence in the late 20th century, it shaped country’s cultures, history, and those country’s citizen’s national identity, and politics. It still does for the old. People often worry about the bad side of the post-TV social media world. Those problems are real, but it has its good sides too. It’s decentralized, and content creation is now in the hands of the many, not the rich, elite few. That means the ability to shape identities, national narratives, and political realities is becoming more decentralized too.
n the 1960s, the famous media theorist Marshall McLuhan predicted the effects of TV on society. Now it seems we are rapidly transitioning to the post-TV age.
At TV’s height of influence in the late 20th century, it shaped country’s cultures, history, and those country’s citizen’s national identity, and politics. It still does for the old. People often worry about the bad side of the post-TV social media world. Those problems are real, but it has its good sides too. It’s decentralized, and content creation is now in the hands of the many, not the rich, elite few. That means the ability to shape identities, national narratives, and political realities is becoming more decentralized too.