I think it is true AI lacks true creativity, but the point is you don’t need creativity for lots of commercial art.
Stock music, stock videos, video game environments, etc - the industries that made them have always employed creative humans, but they can be made by AI that doesn’t have true creativity.
Jim Henson made amazing bread and coffee commercials with an early version of Kermit. There is nothing intrinsically banal about commercial work, the banality is a feature of capitalism in decline.
I appreciate your source chief! Please let me share my thoughts here.
Depends on how you define “commercial “ but all artists/creatives need to sell (commerce) something to have resources to do what they really like.
Da Vinci constantly did side projects to make a buck and live so that he could work on his personal projects.
Not sure that capitalism per se has much to do with it.
How creatives balance economic and artistic imperatives throughout history is an interesting topic. Obviously it’s always going to be a compromise, and a good compromise makes everyone angry (or so I’ve heard). In Da Vinci’s time there was notably the issue of patronage, which is obviously going to be its own can of worms. Patreon/Twitch as a more modern model of patronage ameliorates the issue of putting creative control in the hands of the rich, but it only trades the problem for another, as the most successful creators there are the ones who please the crowd (and let’s just say you can be subversive or you can be popular, but you can rarely be both for long). At least a rich patron of the arts might entertain a subversive artist and promote real ideas in art for clout, for all that Da Vinci pandered to Cesare Borgia.
The main reason I took aim at capitalism in these matters is that I’ve been thinking a lot about how our industry, our creative output, and our energy is so subordinate to the larger forces of monetary policy and shareholder caprice. Entire shows have been deleted for tax write-offs. The compromises we’re making these days only make one side unhappy.
I think it is true AI lacks true creativity, but the point is you don’t need creativity for lots of commercial art.
Stock music, stock videos, video game environments, etc - the industries that made them have always employed creative humans, but they can be made by AI that doesn’t have true creativity.
Jim Henson made amazing bread and coffee commercials with an early version of Kermit. There is nothing intrinsically banal about commercial work, the banality is a feature of capitalism in decline.
Source: a thought I just had
I appreciate your source chief! Please let me share my thoughts here.
Depends on how you define “commercial “ but all artists/creatives need to sell (commerce) something to have resources to do what they really like. Da Vinci constantly did side projects to make a buck and live so that he could work on his personal projects. Not sure that capitalism per se has much to do with it.
How creatives balance economic and artistic imperatives throughout history is an interesting topic. Obviously it’s always going to be a compromise, and a good compromise makes everyone angry (or so I’ve heard). In Da Vinci’s time there was notably the issue of patronage, which is obviously going to be its own can of worms. Patreon/Twitch as a more modern model of patronage ameliorates the issue of putting creative control in the hands of the rich, but it only trades the problem for another, as the most successful creators there are the ones who please the crowd (and let’s just say you can be subversive or you can be popular, but you can rarely be both for long). At least a rich patron of the arts might entertain a subversive artist and promote real ideas in art for clout, for all that Da Vinci pandered to Cesare Borgia.
The main reason I took aim at capitalism in these matters is that I’ve been thinking a lot about how our industry, our creative output, and our energy is so subordinate to the larger forces of monetary policy and shareholder caprice. Entire shows have been deleted for tax write-offs. The compromises we’re making these days only make one side unhappy.