Blumhouse deemed the experiment worthwhile. “The enthusiasm we saw from fans — especially younger ones — shows there’s real interest in finding ways to enhance, not replace, the fun of going to the movies,” Karen Barragan, a spokeswoman for the studio, said in an email on Thursday.

Blumhouse and Universal, however, have no plans to offer Movie Mate at screenings of new movies, including “M3GAN 2.0,” which arrives in theaters on June 27.

So if this experiment showed ″real interest″ why is this gimmick not continued?